Ethnic women (and now men) spend over a billion pounds yearly on hair products. We consume most of the products but lack in representation and adequate knowledge.

HAIRITAGE's founders, Jo Ferrage and Catia J Pinto, were no longer willing to compromise on their hair care shopping experiences and so the company was create - To give its clients the power, knowledge and journey they deserve and to take pride in how versatile our coils and curls are!


HAIRITAGE's aim has always been to work with and promote brands that we truly believe in. We have been working diligently to test and select the products we stock. Our variety may be limited but this is because we only stock what we believe are the best and appropriate products to care for your coils and curls. We want our clients to have the best shopping experience and to hear what you have to say, so we will be expanding the brands and ranges we stock. Our products are carefully selected so this may take a little time, this is because we are committed to honouring your hair care needs.


Alpha Cancri

As I Am

Aunt Jackie’s

Bounce Curl



Flora and Curl

Luxemore London

Mielle Organics

O So Curly

Shea Moisture

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